| Chew On This Interactive Gum |
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Sticky has worked with the Retail Advertising and Marketing Association to produce an interactive brand of gum to benefit the Randy Curtis Memorial Award for students.
Scheduled to present between IBM and the Brand Experience Lab at the Retail Advertising Conference, "Make Your Mark And Make It Stick," Sticky decided to have RAMA board members put their money where their mouths were, inspiring attendees to create a new brand of gum, named Chew On This. The four packages of gum each feature a provocative story that leads to the corresponding web site, chew-on-this.org, also designed by Sticky. Artwork for the series is from Evgeny Kiselev of St. Petersburg, Russia, Jason Yates of Fast Friends in Los Angeles, Yuko Shimizu of New York and Marumiyan of Fukuoka City, Japan. The bubble design is by Tnop. Proceeds from sales will benefit the Randy Curtis Memorial Award, for students at the Columbus College of Art & Design. Randy Curtis was a RAMA board member, colleague and friend who spent 20 years in the agency world before moving to the client side. He was a very talented, creative person who openly shared his passion for retail. This creative project and opportunity would not have been at all possible without the teamwork and friendship of RAMA Board Members Marcia Tabler and Kent Larsson, and Ben Deutschle. Special thanks go out to them and to Kelly Gilmore, Mike Gatti, Ed Carroll and Megan Zatko of RAMA, Todd Alexander and Rod Oliver of Kreber, John Kimball of the Newspaper Association of America, Colleen Mayer at Bon-Ton Stores, Christine Karse and Laura Donovan of Artina, Aamer Ghaffar of Viral Mesh and Cara Blaine of Pure Red Creative. Please help this great cause, and always have plenty of great tasting gum around the office for clients and friends. Order cartons containing 12 packs (four packs each) of the Foreign Exchange, The Great Brain Robbery and Spy Curious stories here. Order cartons containing 12 packs of the special limited edition Runaway Thripple story here.
 Artwork by Jason Yates of Fast Friends, Los Angeles.  Like a vision from a Tom Robbins novel or a preview of IT’s next trick, the lives of two men 5000 miles apart were suddenly on a cosmic collision course — that course for the one being dinner and for the other, lunch. At 6:23pm and 12:23pm, respectively, amidst the bustle of Nanning International Airport and Naples’ Piazza Garibaldi, baggage handler Hu Jiang and bus driver Giovanni Abruzzo were simultaneously and routinely completing what each had six days a week for the past six years. Noodles. Continue to chew on this story and help support the Randy Curtis Memorial Award here.  Artwork by Evgeny Kiselev, St. Petersburg, Russia.  When Jerome awoke that fateful Friday morning, he was the same — aside from the infinite and infinitesimal molecular changes that occur in each of us every Planck time — as he’d been the previous 16,082 days (8,594 as a paid creative guy), except for one unnoticeable difference. Where clever wordplay and compelling premises once sprung like Evian from la terre, there was now a hole in his head. A void. A being but nothingness. He had no idea what had been done or how, but of this he was certain: He had no ideas. Continue to chew on this story and help support the Randy Curtis Memorial Award here.  Artwork by Marumiyan, Fukuoka City, Japan.  Do you enjoy watching other people? Do you fantasize about wearing costumes or disguises? Would you like to have multiple passports? Are you attracted to danger? Have you ever wanted to know how to “bug” an office or wiretap a phone? Would you like to surveille? Can you keep a secret? If you answered “yes” to any of these questions, you may be Spy Curious. Continue to chew on this story and help support the Randy Curtis Memorial Award here.  Artwork by Yuko Shimizu, New York.  Dana was one of those one-in-18 or so people born with the cosmetically unique but generally non-life-threatening physical anomaly defined by Grey’s Anatomy and other medical terminological literature as polythelia, better known by students of the more street user-friendly Urban Dictionary as a thripple. A supernumerary or third nipple. A thripple. Yet this particular triple nipple (let’s call it Threo), was even more rare than most. It actually had a mind of its own. Continue to chew on this story and help support the Randy Curtis Memorial Award here.  WHAT’S THIS JEENEE DOING ON MY GUM? 
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