Sticky recently completed a series of interactive print ads for Nexus Distribution, to introduce the company's innovation in shipping, the Chicago Land Bridge. The ads were placed sideways in trade publications to invite viewer participation and to help illustrate the significant cost and time savings that shipping managers receive when they take advantage of the efficiencies of the Chicago Land Bridge.  In one ad, the Chicago Land Bridge is equated with other iconic Chicago thinking.  In another, the reader is encouraged to cut out the ad and fold it along dotted lines, thus eliminating the extraneous stops currently required in the old shipping process.  The company reported that it was the first time in their history that customers had called complimenting Nexus on the effectiveness of the ads in breaking through the clutter in the category.  For over 28 years, Nexus Distribution has been a leader in the third party logistics industry.