Sticky has teamed with i^3 Hypermedia to create a hot new video and host a special pep rally for the Chicago Fire and their fanatical fans from Section 8. 

Section 8, with its songs, drums and flags, represents the Fire’s most die-hard fans.  The event, held at the Zhou B. Art Center, featured 30-foot banners, merchandise give-aways, drink specials, art, live entertainment and appearances from Fire players.  Throughout their first ten seasons, the Chicago Fire have been a force in Major League Soccer, winning five domestic titles; four Lamar Hunt U.S. Open Cups and an MLS Cup Championship.  Special thanks to Arturo Cubacub, Sarah Weis and Ryan Gilbert at i^3 for the shoot, edit and production.  The song "Section 8" is by Japanese noise band Melt-Banana.  Additional sound design credits go to Genuine Music.