Somehow during the mid-1990s, Anheuser-Busch allowed us to create conceptual print ads for Budweiser that didn’t have to mention a single word about Beechwood Ageing.  The campaign was targeted at the beer’s contemporary adult segment, meaning just about anyone who might read Rolling Stone or Wired.  The ads, which also featured executions for Biologists (bottles of Buds that looked like chromosomes, shot through a lab telescope) and Orthodontists (the Bud neck label could only be seen reversed in a dentist’s mirror) were featured in the prestigious Print magazine.  Guess someone in Portland, OR even deemed one of them a collector’s item worthy enough to sell on eBay.