For the introduction of McDonald’s Snack Wraps, we created a series of :15-second commercials that highlighted the unique advantage of the product: anyone with a free hand could enjoy a tasty snack anytime.  So Snack Wraps were perfect for hand models, falconers, tambourine players, toll collectors, and so on.  Below are key frames from the TV spots, as well as executions for print and transit posters.  An interactive element would encourage viewers to create and upload their own videos shot while they ate a Snack Wrap with one hand while they did something unique with their free hand.  (We didn’t promise all of the videos would be suitable for a General Audience.)