What do you do when you’re an office supply company with a name and look similar to others, and are being outspent?

You make yourself debonair.

The Rubberband Man not only gave OfficeMax a personality, he created buzz for a quiet category, earning a live appearance on The Today Show and parody skit on The Tonight Show.

Thousands of fan mail letters poured in to OfficeMax, wanting to know the identity of the Rubberband Man.

He was actor Eddie Steeples. Thanks to his style, he was one of People magazine’s 50 sexiest stars of 2004.

Today when the name OfficeMax is mentioned, people still remember the Rubberband Man.

Oh, and if you’re wondering what happened to Eddie, he went on to star as Darnell on the NBC hit comedy series My Name Is Earl.