Here’s To Beer is an initiative by The Beer Institute to romance, celebrate and elevate the image of beer.
The campaign kick-off was a piece featuring non-actors from around the world toasting “cheers” in their native tongues. Titled “Slainte” (Gaelic), it represents 25 languages and cultures and travel to four continents.
An even bigger undertaking was a completely new design, structure and positioning of the website, to featuring new content, stories and original shows like Thirsty Artists, Fresh and What I Didn’t Learn In Beer School, to highlight beer’s role within the worlds of art, culture and food.
This original series provides fans of beer and art a look at emerging artists, and added exposure for their work. The first installments were taped in February 2007 by Foundation Post at Around The Coyote, a semi-annual arts festival in Chicago.
This original series, which reminds viewers of the virtues of fresh beer, uncovers the latest in culture, technology and other trends, and is produced by Jon and Warren of Bunker NY.
WHAT I DIDN’T LEARN IN BEER SCHOOL
Herestobeer.com has an online tutorial program about beer. These online shorts, filmed and edited by Steve Stein of Cutters, have fun and build awareness for the program by featuring individuals who chose to pursue less interesting fields of study.
WHO WOULD YOU HAVE A BEER WITH? (Part 1)
A key contributor to lost productivity in the workplace is the amusing herestobeer.com section Who Would You Have A Beer With? Right up there with, “Which 10 albums would you take to a deserted island?,” this question provokes endless musing and receives countless answers. The campaign originally began with celebrities, filmed by Spike Lee.
WHO WOULD YOU HAVE A BEER WITH? (Part 2)
Now, thanks to digital technology, production company Brand New School, and the versatile actor Brendan Hunt, online visitors at herestobeer.com can actually sit across from and have a beer with famous people from history.